Giovanni Battista Vacchi, graduated with honors in Economics and Commerce from the University of Bologna. He holds an MBA in Business Administration in the United States from the prestigious Tuck School of Business at Dartmouth College. Dr. Giovanni Battista Vacchi boasts an important professional career, that for over 25 years has seen him at the top of both listed and private companies in Italy and abroad, holding positions from C – Level executive to CEO. He has held important roles in various industrial firms, from luxury goods to real estate to transport, as well as industries operating in the fashion and design sector. Specifically, he served as CEO of the Zucchi-Bassetti companies, Grandi Navi Veloci and the Ferretti Group American companies (Ferretti Group USA and Bertram Yachts). Dr. Vacchi has also gained significant experience in private equity and strategic consulting for multinationals, including EY, The Carlyle Group and Bain & Company. He has acquired considerable experience in start-ups and in international organizations, dealing with both international growth, development activities and corporate restructuring. He currently holds the position of Chief Executive Officer of the Colombini Group (Colombini Spa and Rossana Srl.). Dr. Vacchi is also a member of the Board of Directors of the companies Baldinini Spa, Giada Benincasa Srl (operating companies in the fashion industry) and Cantiere del Pardo Spa (yachting industry). Married with two children. Passionate about football and wine with a background playing for the national squash team, he currently lives in Bologna, his home town.
The objective of this course is to analyze the main trends in innovation and production of luxury vehicles and estates by discussing with industry experts and visiting production and research sites. Vehicles are usually classified broadly by what is used to apply steering and drive forces against the ground of the water: wheeled, tracked, railed, skied; in fact we apply a different segmentation, according to customer experience and needs, thus we analyze the characteristics of luxury vehicles as a blend of technical content and hedonic experiences.Design, Fashion and Luxury Goods