Marika Visentin is EMEA Head of Demand Generation in a leading cloud SaaS organization. Previous Global Marketing Campaign Manager at Talkwalker (Luxembourg) and in the digital health environment, she drives growth in demand generation by leveraging inbound marketing techniques. She covered roles of increasing responsibility as Global Digital Marketing Leader for ABB and Coesia. Her fields of expertise are business strategy, digital marketing and growth hacking. Since 2015 she collaborates with Bologna Business School holding courses in Digital Marketing, Social Media Management and Web Analytics, Marketing Planning and Laboratory of Customer Value Management. She graduated as double degree student in Management and Marketing at the University of Bologna and Reims Management School (now NEOMA, France) in 2012.
The course is organized in order to provide students with the possibility to learn by actively applying the tools learnt in class to concrete cases. Due to its practical nature, the course will enable students to learn about the tools to be used in order to generate, nurture, and maintain over time the relationship with the customer.Digital Marketing and Communication