Celestino Ferrari, Professor of Corporate Communication | BBS

Celestino
Ferrari


Ferrari
Italy Full Professor of Corporate Communication Adjunct
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BIO

Celestino Ferrari is a Lecturer of Corporate Communication.
He has worked as a business consultant in integrated communication and communication marketing for several years: with ceramics, both as consumer goods and in directing the marketing and communication of Mandarina Duck. He has authored articles on corporate communication and he has worked with cross-marketing and communication as well as research and studies on “high touch” communication, multisensory and emotional, guerrilla and viral marketing over the past years.
He is a journalist and publicist working with the Ferpi-Federazione Relazioni Pubbliche Italiana.