Cathy Huyghe | BBS - Bologna Business School


Cathy Huyghe

Co-founder Enolytics Core Faculty

BIO

Cathy Huyghe is the author of the award-winning book, Hungry for Wine: Seeing the World through the Lens of a Wine Glass (2015). She is also the co-founder of Enolytics, a big data company for the wine industry, and she writes about the business and politics of wine for Forbes online.

She was a finalist for the IWSC Wine Communicator of the Year award in 2016, and her work has also been featured in the Harvard Business Review network, National Public Radio, the Wall Street Journal, and Decanter magazine, among Others.

COURSES

This course focuses on how innovation and tradition can be combined to create narratives that enhance the customer experience and the business strategy. Major stages and trends of this   development are examined, and many examples are drawn from all around the world, providing an in-depth understanding of the contemporary and the future of the food and wine sector.

Cathy Huyghe and Matteo Vignoli

Food and Wine