Paolo Aversa is Associate Professor (Senior Lecturer) in Strategy at Cass Business School, visiting Professor at the University of Trento (Italy), Fellow of the Center for Automotive and Mobility Innovation (CAMI) at the University of Venice (Italy), and Research Fellow at the Center for Sport and Business at the Stockholm School of Economics (Sweden). At Cass he teaches strategy-related subjects and he serves as Director of the Full Time MBA. He is considered one of the leading academic experts in the business of motorsport and Formula 1 and his studies explore the impact of technology, innovation and business modelling on performance. In 2018 he was listed in the World’s “Best 40 under 40 Professors” by Poets and Quants.
May they be made of a few executives (as in minor series) or hundreds of people (like in Formula 1) racing teams remain highly complex and competitive organizations which require specific understanding, tools and practices. Racing teams’ performance is influenced by a significant number of technical and management variables, and competition is exacerbated by tight time-frames and limited resources. Courses and programs tailored to managing racing teams are rather uncommon and executives usually learn the job on the field. Yet, in recent years the racing domain has emerged as a viable setting for management research and education. This course thus leverages timely research and practice to formalize and acquire all the competences necessary to managers working in racing team. The learning revolves around four key topics: (1) leadership and management; (2) financial performance and business modeling; (3) technology management and strategic innovation; (4) marketing and public relations.
The course is led by academics who are experts in the field, but it includes direct engagement with managers of racing teams.
Paolo Aversa, Associate Professor of Strategy – Cass Business SchoolSupercars, Superbikes and Motorsports