Q&A – Master in Marketing Management

Jun 05 2020 - 12pm- Via Microsoft Teams

On Friday 5 June there will be a virtual Q&A session for the Master in Marketing Management, a full-time program in English designed for those who want to help transform the value of businesses into economic objectives.

During the one-hour meeting, it will be possible to receive details and information on the study path directly from Gabriele Pizzi, Associate Professor at the Management Department of the University of Bologna and Scientific Director of the BBS Master, available to answer to doubts, curiosities and questions about the contents of the program.

The Master in Marketing Management allows you to acquire the techniques and tools necessary to plan and manage the marketing and sales area of a company through an integrated approach between multiple disciplines and does not require previous training in economics. “Identifying customers, understanding their needs, developing products and services capable of satisfying them are essential skills for a successful company: the Master in Marketing Management allows you to develop sensitivity to market orientation and support it through practical tools that allow you to create value for the company and for customers”, explains Professor Pizzi.

Among the scheduled courses, Advertising and communication, CRM, Data Analysis, Pricing and Promotions, and Marketing Strategy: 600 hours of internship in the company will follow the period of frontal teaching and individual study.

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