MAST Foundation and Bologna Business School invites you to meet the director of the Strategy Institute and author of the new book “Your Strategy Needs a Strategy“.
Martin Reeves is a Senior Partner and Managing Director in BCG’s New York office and leads the Strategy Institute, BCG’s vehicle for research and translation of ideas from beyond the world of business, into impactful frameworks and tools for strategy.
He is the author of the forthcoming book “Your Strategy Needs a Strategy” (Harvard Business Review Press, June 2015), which offers the strategy palette as a tool to enable business leaders to tune their approach to strategy to their strategic environment – an increasingly challenging task as large corporations find themselves stretched across an increasing diversity of environments which change faster and less predictably.
Martin joined BCG in London in 1989 and later moved to Tokyo, where he led the Japan health care practice for eight years and was responsible for BCG’s business with global clients. He has led numerous strategy and organizational assignments both for individual companies and industry associations.
PROGRAM
Welcome and Introduction
Max Bergami
Dean, Bologna Business School
Senior Advisor, MAST Foundation
Guest speaker
Martin Reeves
Director of the Strategy Institute and Senior Partner
The Boston Consulting Group – New York
Author of the new book “Your strategy needs a strategy”
Discussants
Simone Ferriani
Professor of Strategy and Director, Global MBA Green Energy and Sustainable Businesses
Bologna Business School
Angelos Papadimitriou
Chief Executive Officer
Coesia Group
Suggested hashtag: #MBALecture #BeInspired
RSVP preferably by March 16, 2015
mbalectures@bbs.unibo.it
+39 051 2090124
