Bologna Business School hosts Koen De Jong, Managing Partner IPLC BV and Retailer Brand Specialist and Dutch author, during the event organized as part of the first edition of the Private Label Development & Innovation course dedicated to the managers of mass production and distribution companies.
Koen De Jong has extensive managerial experience in the Private Label production sector in Germany, France, the United Kingdom and the Netherlands.
Since 2003 he has worked as a consultant for various manufacturers and distributors even outside Europe. He has published four books: Private Labels in Europe (2006), Private Label Uncovered (2011), Managing Private Labels (2015), nominated for the Marketing Literature Award 2015 and “The Private Label Revolution (2019)“. Koen is a columnist for Food Magazine and Global Retail Brand Magazine.
5:30pm – The Private Label Revolution 2019 – Introduced by Paolo Palomba, Expertise on field and Ludovica Leone, Modena Reggio Emilia University.
Key note speech by Koen de Jong – Author of the book, Managing Partner IPLC Europe BV
International Private Label Consult, The Retailer Brand Specialist
6pm – Q&A
6:15pm- Round table (in Italian):“Bologna City of Food, Retail and Private Label: development of Made in Italy and the brand of distributor”
Moderator: Paolo Palomba, Expertise on Field
The event will be held in English and in Italian
Free admission: the places are limited
To participate you must register by filling in the form
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