Koen De Jong: The Private Label Revolution 2019

Sep 20 2019 - ore 17.30 - Bologna Business School - Villa Guastavillani - Via degli Scalini, 18

Bologna Business School hosts Koen De Jong, Managing Partner IPLC BV and Retailer Brand Specialist and Dutch author, during the event organized as part of the first edition of the Private Label Development & Innovation course dedicated to the managers of mass production and distribution companies.

Koen De Jong has extensive managerial experience in the Private Label production sector in Germany, France, the United Kingdom and the Netherlands.

Since 2003 he has worked as a consultant for various manufacturers and distributors even outside Europe. He has published four books: Private Labels in Europe (2006), Private Label Uncovered (2011), Managing Private Labels (2015), nominated for the Marketing Literature Award 2015 and “The Private Label Revolution (2019)“. Koen is a columnist for Food Magazine and Global Retail Brand Magazine.


5:30pm – The Private Label Revolution 2019 – Introduced by Paolo Palomba, Expertise on field and Ludovica Leone, Modena Reggio Emilia University.

Key note speech by Koen de Jong – Author of the book, Managing Partner IPLC Europe BV
International Private Label Consult, The Retailer Brand Specialist

6pm – Q&A

6:15pm- Round table (in Italian):“Bologna City of Food, Retail and Private Label: development of Made in Italy and the brand of distributor”

  • Roberto NanniProduct Strategy Director Coop, Coop Italia
  • Riccardo Breveglieri, Director of Purchasing and International Activities, Conad
  • Federico Cappi, Marketing Director, Conserve Italia
  • Mirko Veratti, Retail Manager, Tetra Pak Italiana
  • Maurizio Castagnoli, Sales manager and Advisor, Euro Company SB
  • Stefano Ghetti, Partner Italia, IPLC Europe Italy
  • Silvia Zucconi, Market Manager Intelligence, Nomisma

Moderator: Paolo Palomba, Expertise on Field

The event will be held in English and in Italian

Free admission: the places are limited

To participate you must register by filling in the form


In partnership with B Logo def per sito





No registration form set, contact us for more information.