On Monday, May 5th at 6:00 PM, the BBS Leadership Workshop will take place at the BBS New Campus, titled: “Ancient Future. The Antinori Case: 26 Generations of Winemaking – Principles, Evolution, and Strategy”.
How is leadership built to stand the test of centuries? What does it mean to innovate while honoring tradition?
Renzo Cotarella, CEO of Marchesi Antinori SpA, will share the remarkable story of one of the world’s oldest and most prestigious winemaking families. A journey through family values, strategic transformation, and entrepreneurial vision—where past and future are uniquely intertwined.
Renzo Cotarella leads one of the most iconic Made in Italy brands globally. With deep market insight and a steadfast focus on quality and innovation, he has masterfully blended cultural heritage with forward-looking strategy, elevating the Antinori name to internationally recognized excellence.
The event will be moderated by Max Bergami, Dean of BBS.
This is a unique opportunity to explore how history, identity, and strategic thinking can serve as powerful levers for long-term business evolution.
To participate, click here.
