Open Lesson | AI in Marketing: Frontiers and Opportunities

Jul 23 2025 - 6 pm - Via Microsoft Teams

On Wednesday, July 23rd, at 6:00 PM, the Open Lesson AI in Marketing: Frontiers and Opportunities will take place via Microsoft Teams.

Generative AI (GenAI) is rapidly transforming the marketing landscape. This open lesson will explore the latest trends reshaping the field, including the growing integration of GenAI into commercial tools, the diminishing centrality of traditional search engines, and the expanding use of AI for content creation and customer engagement.

Participants will examine how GenAI supports, replaces, and extends key marketing functions such as research, ideation, and personalization. The session will also highlight innovative applications involving synthetic data and digital twins, offering insights into how these technologies enable more dynamic, data-driven marketing strategies.

Join us to understand the opportunities and challenges posed by GenAI in marketing, and discover how these advances are redefining the ways businesses connect with their audiences.

The open lesson will be led by Elisa Montaguti, Director of the Executive Master in Data Management.

To participate, please fill out the registration form.

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